A First Look at Communication TheoryA First Look at Communication Theory

A First Look at Communication Theory
Author : Em Griffin
Publisher : McGraw-Hill Education
Total Pages : 608
Release : 2011-03-07
ISBN 10 : 0073534307
ISBN 13 : 9780073534305
Language : EN, FR, DE, ES & NL


The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

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