Customer Relationship Management Systems HandbookCustomer Relationship Management Systems Handbook

Customer Relationship Management Systems Handbook
Author : Duane E. Sharp
Publisher : CRC Press
Total Pages : 264
Release : 2002-07-19
ISBN 10 : 9781420000153
ISBN 13 : 1420000152
Language : EN, FR, DE, ES & NL


The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with

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