Customer Relationship ManagementCustomer Relationship Management

Customer Relationship Management
Author : Francis Buttle
Publisher : Routledge
Total Pages : 495
Release : 2009
ISBN 10 : 9781856175227
ISBN 13 : 1856175227
Language : EN, FR, DE, ES & NL


This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

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