|Author||: Francis Buttle|
|Total Pages||: 495|
|ISBN 10||: 9781856175227|
|ISBN 13||: 1856175227|
|Language||: EN, FR, DE, ES & NL|
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.