More Books:

A Handbook of Corporate Communication and Public Relations
Language: en
Pages: 480
Authors: Sandra Oliver
Categories: Business & Economics
Type: BOOK - Published: 2004-08-02 - Publisher: Routledge

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers rea
The Public Relations Handbook
Language: en
Pages: 440
Authors: Alison Theaker
Categories: Business & Economics
Type: BOOK - Published: 2020-10-26 - Publisher: Routledge

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into fou
Public Relations Strategy
Language: en
Pages: 208
Authors: Sandra M Oliver
Categories: Business & Economics
Type: BOOK - Published: 2009-11-03 - Publisher: Kogan Page Publishers

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strateg
The SAGE Handbook of Public Relations
Language: en
Pages: 773
Authors: Robert L. Heath
Categories: Business & Economics
Type: BOOK - Published: 2010-07-29 - Publisher: SAGE

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is
The Handbook of Communication and Corporate Reputation
Language: en
Pages: 656
Authors: Craig E. Carroll
Categories: Business & Economics
Type: BOOK - Published: 2015-06-22 - Publisher: John Wiley & Sons

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of han
The Public Relations Handbook
Language: en
Pages: 556
Authors: Alison Theaker
Categories: Business & Economics
Type: BOOK - Published: 2016-05-20 - Publisher: Routledge

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapter
The Handbook of International Crisis Communication Research
Language: en
Pages: 552
Authors: Andreas Schwarz
Categories: Social Science
Type: BOOK - Published: 2016-04-18 - Publisher: John Wiley & Sons

The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodologi
Crisis Communication
Language: en
Pages: 601
Authors: Finn Frandsen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-08-24 - Publisher: Walter de Gruyter GmbH & Co KG

Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis managem
Corporate Communication
Language: en
Pages: 280
Authors: Joep Cornelissen
Categories: Business & Economics
Type: BOOK - Published: 2008-05-29 - Publisher: SAGE Publications Ltd

Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a co
Jim Macnamara's Public Relations Handbook
Language: en
Pages: 356
Authors: Jim R. Macnamara
Categories: Business communication
Type: BOOK - Published: 2005 - Publisher:

This book "provides an up to date, highly practical guide to the planning, management and measurement of public relations and corporate communication. It includ